Published on Tuesday, July 12, 2011
Viva and X-cite by Alghanim Electronics sign new strategic partnership



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Kuwait Telecommunication Company (Viva) has signed a strategic partnership with X-cite by Alghanim electronics to distribute Viva products and services through the X-cite retail network. Under this strategic partnership X-cite is now a distributor for Viva.

Commenting on the strategic partnership, Viva CEO, Salman Al-Badran stated, "Viva is always proud to provide its customers the best services by becoming available in every way possible, making it easier to access all of our promotions and products. We are happy to call X-cite by Alghanim Electronics our strategic partner and extend the reach of Viva's potential."

"X-cite by Alghanim Electronics is Kuwait's largest electronics retailer. Partnering with VIVA complements the range of products and services we offer, and is one more way for us to reach out and become the preferred electronics retailer for our customers" said Samer Sayegh, VP -Electronics.

Viva customers can now enjoy all of its available and competitive products and services at the X-Cite Al- Ghanim Retail Outlets that are available across Kuwait. Viva has authorized Al-Ghanim to sell, serve and activate all Viva products and services, as well as receive bill payments from Viva customers. Customers and visitors are welcome to visit the X-Cite showrooms and explore the many options and exclusive benefits in the world of Viva, where anything is possible.


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