Watches are not just a tool to tell the time, but are a personal statement - Mr Matthias Breschan, CEO of Rado Watches

Deepika Nambiar; Photo: Anwar Sadath Thalasserry
Saturday, November 29, 2014

The Swiss watch Rado has always been one of the world’s best innovators with high-tech ceramic. Rado officially launched their new brand "Rado DiaMaster" here in Kuwait on Wednesday, 26th November 2014 at the 55th floor sky lobby of Al Humrah Tower. Brand President/CEO of Rado Mr Matthias Breschan was present for the launch.

Mr Breschan oversees the global sales and operations of the brand, while reinforcing the Rado passion to create unmatched beauty from simplicity. Prior to his role as CEO, Mr Breschan served seven years as the CEO of a Rado sister brand, Hamilton – part of the Swatch Group family of watches.

Mr Breschan’s twenty year career spans across a spectrum of industries and includes leadership roles in a wide array of positions in both the sales and marketing categories. His versatility and robust knowledge base of consumer goods play a key role in his strategic leadership of the Rado brand.

"We are not anymore in an environment where watches are a tool to tell the time but watch is the exact accessory to make a personal statement and say something about your personality." Says Mr Matthias Breschan President/CEO of Rado in an exclusive interview with (IIK).

Mr Breschan speaks about the luxury watch segment, launch of Rado DiaMaster in Kuwait, the importance of innovation and more... Following are excerpts of a interview with CEO of Rado Mr Matthias Breschan.

IIK: Welcome to Kuwait! The luxury watch segment has seen a lot of entrants in the last decade, particularly from your home country Switzerland, What is your strategy to keep your place?

Mr Breschan: In 1962, Rado introduced the Rado DiaStar 1 to the watch market, the world’s first scratch-resistant watch. Different from others, we started using hard metals to construct the case of the watches so that they didn’t get scratched easily and would look new even after owning one for years. Most of our watches were used as gifts and we didn’t want them to look aged or depreciate in value which is why we began innovating with hard metals. While gifting a watch to a loved one, the watch should be durable and lasting. These scratch-resistant watches are the ideal gifts that one can give and this keeps us always in the forefront.

IIK: What’s the uniqueness of Rado DiaMaster Collection compared to other brands?

Mr Breschan: The previous ceramic watches were largely black, square and shiny. But the latest DiaMaster range features watches with rose gold, yellow gold, white and platinum finish, besides the traditional black variant. It’s really the material of the future because it offers a unique quality of comfort on the wrist and it's hypoallergenic too. The DiaMaster has its own large open dials for easy readability and unobscured view.

IIK: When was Rado DiaMaster launched internationally and in India?

Mr Breschan: The Rado DiaMaster was recently launched in India this year. I got an opportunity to launch the collection with our brand ambassador Bollywood actor Mr Hrithik Roshan. Rado today is the No 1 brand in the whole Indian watch market. In GCC also we launched this collection recently in Dubai, Qatar etc..

IIK: In the advent of Smart Phones do you think usages of watches are diminishing?

Mr Breschan: This could have happened many years ago when quarts watches were emerging, less expensive and more accurate. But you might have seen in the past 10 -15 years there was extreme popularity for mechanical watches. We are not anymore in an environment where watches are a tool to tell the time but watch is the exact accessory to make a personal statement, say something about your personality. It’s very sensitive and emotional. Yes there will be interesting products coming to the market but traditional Swiss watches with mechanical movements will have a strong growth in the coming years.

IIK: With the launch of Rado DiaMaster here in Kuwait, what are your expectations from the Kuwait Market?

Mr Breschan: It will enhance our position. With the famous Behbehani group in Kuwait, we already launched our iconic products including the popular thin line for ladies which are the ceramic watches, the hyper chrome and now we are launching our third family DiaMaster. This will really complete our comprehensive offer of classic, sport watches for men and women with different styles in the Kuwait market. So I think it’s now complete and making extremely comprehensive.

IIK: What do you have to tell to our readers, especially our Indian Expats living in Kuwait?

Mr Breschan: Rado today is the No 1 brand in India. We will do every single thing we can to stay No 1 because India is dynamic and fast developing country and I think we are on the right track. Even after months despite difficult environment Rado still is the leading brand in the Indian watch market, a big solid double digit growths received in India.

IIK: Thank you for spending your valuable time.

Deepika Nambiar is a Freelance writer. Currently working for Lemonade International as Administrative Manager. She is part of the IIK Team and IWIK Core Team.Does regular contributions to the news portal and also for
View Profile

Express your comment on this article

Submit your comments...
Disclaimer: The views expressed here are strictly personal and does not hold any responsibility on them. We shall endeavour to upload/publish as many of the comments that are submitted as possible within a reasonable span of time, but we do not guarantee that all comments that are submitted will be uploaded/published. Messages that harass, abuse or threaten other members; have obscene, unlawful, defamatory, libellous, hateful, or otherwise objectionable content; or have spam, commercial or advertising content or links are liable to be removed by the editors. We also reserve the right to edit the comments that do get published. Please do not post any private information unless you want it to be available publicly.

India - Global host of 2018 World Environment Day

India is the global host of 2018 World Environment Day which is taking place on June 5, 2018. The t


Students should proactively indulge in co-curricular activities - Raghavi Vishwanath an alumni of FAIPS Kuwait

When youngsters reach a pinnacle it is always a pleasure to learn more about their lives and how th


A thought for Ramadan

Sunday, the 13th of May, 2018 Festival greetings, Happy Sunday greetings Mother’s Day greetings


Kuwait Cricket - A Sense of accomplishment: Herschelle Gibbs

In the recently concluded ICC World Twenty20 Asia Qualifiers ‘A’ , the Kuwait's national crick


Raindrops - Usual and Unusual Stories of love by Dr. Navniit Gandhi

Dear Readers, Dr Navniit Gandhi has penned a collection of 19 true, usual and a little unusu


Love is in air when he sings, Shahbaz Aman

What could be the appropriate adjective to describe this man; singer; composer; or an unusual embod


Don’t Want a Day… Want a Deal!

I am a Woman and like me, there are countless other women out there who do not want Days to commemo


My heart, my soul and all my sincerity is for this country – Ajiaz Ahmad Sarfaraz

“By serving this great country for more than three decades, I feel that the word ‘great’ fully appl


Teamwork Makes The Dream Work! – Nomaan Sidiq Budroo, Captain of Kuwait U-19 Cricket Team

Kuwait Cricket’s National U 19 team returned home after their best ever performance in the ICC U 19


A Walk in the Garden…

Our garden in Salmiya is an exciting learning-place… Every walk in it, teaches something every time


True sense of Indian luxury at Asha’s Restaurant

Who doesn’t like a luxurious dine out once in a while with families and friends? What if it is coup


Zafran Indian Bistro with innovative Indian Cuisines

Indian Cuisines are packed with interesting ingredients and enticing aromas that make it super deli


New Menu at Zafran Puts Contemporary Spin on the Traditional

Fans of Zafran can rejoice as the popular Indian bistro launches a new menu this week. The front


A nostalgic and delicious train journey in Kuwait at Kerala Express Restaurant

A train journey during our annual vacation in India is definitely a nostalgic experience for many o


22 Yards Cricket Academy Summer Camp For Cricket Coaching

22 Yards Cricket Academy, a professionally run Cricket coaching center having its 16th year of succ


KCWA organized ‘Play on Indoor Sports’

Kuwait Canara Welfare Association (KCWA), for the first time organized an Indoor “Play on Sports” e


Don Bosco Oratory (DBO) Beat Kuwait Independents Hockey (KIH) 1/0 in The First 2018 DBO Hockey Tourunament

Kuwait, Ahmadi – 12 May 2018, in what would one say “breathless showpiece” DBO and KIH. It was anot


Kuwait Cricket set to host ICC World Twenty20 Asia Qualifier ‘A’

Whilst this is not the first International tournament to be hosted in Kuwait, this particular editi


Himanta Biswa Sarma elected BAI President

Assam Health and Education Minister Himanta Biswa Sarma was on Tuesday unanimously elected the Badm