Kalyan Jewellers, one of India’s most-trusted jewellery brands, has announced its foray into Kuwait with an investment of more than Kuwaiti Dinar 7 Million. Kalyan Jewellers has offered a special consumer scheme to mark the launch. Consumers will be given a free gold coin on purchase of jewellery worth Kuwaiti Dinar 150, and will be eligible to participate in a lucky draw and win the mega prize of 75,000 Kuwaiti Dinar. The offer is valid till 31st January 2015. Mr. Amitabh Bachchan, the stalwart of Indian cinema and the Brand Ambassador of Kalyan Jewellers will inaugurate the outlets on December 26, 2014 along with the other Ambassadors Ms. Manju Warrier (Malayalam film actor), Mr. Nagarjuna Akkineni (Telegu film actor) and Prabhu Ganesan (Tamil film actor). The Chairman of the group, Mr. T. S. Kalyanaraman, and the Executive Directors Mr. Rajesh Kalyanaraman and Mr. Ramesh Kalyanaraman will also be present for the inauguration. During the inauguration of the showrooms, the celebrities will jointly address the public from a specially erected stage.
Al Rai Showroom will be inaugurated at 11:15 am on Friday, 26th while the Kuwait City showroom at Malia will be inaugurated at 2:45 pm and Fahaheel showroom will be inaugurated at 3:45 pm
Mr. T.S. Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers said, “The expansion in Kuwait is part of our growth strategy to consolidate our presence in GCC countries. The launch of three Kalyan stores in one day in Kuwait is a reiteration of our commitment to provide the best jewellery buying experience for connoisseurs of jewellery in Kuwait. The investment of Kuwaiti Dinar 7 million has been made to ensure that we can reach out to more customers through these three outlets. Our stores will offer an exquisite collection of contemporary and traditional designs that will fulfill distinct needs of the evolved Kuwait consumer.”
With the three showrooms opening in Kuwait, Kalyan Jewellers will have 77 outlets spread across West Asia and India including nine in the UAE. It will also add Qatar to its presence shortly. By the end of fiscal 2015, Kalyan Jewellers is targeting 100 showrooms.
Kalyan Jewellers recently attracted a significant investment of USD 200 million from leading private equity investor Warburg Pincus.
The investment is set to accelerate the growth plans of Kalyan Jewellers as it consolidates its leading position in the existing markets and enters global markets including Singapore and Malaysia. Since the investment from Warburg Pincus, Kalyan Jewellers has added over 15 showrooms to its network.
Kalyan Jewellers is one of the most trusted brands in India and has developed a deep connect among its stakeholders with its brand promise of ‘Trust is Everything’. Kalyan Jewellers has developed a distinct image among consumers by smartly leveraging its brand ambassadors. Kalyan was the first jewellery brand in the country to have a male as a brand ambassador, successfully defying the convention in jewellery marketing.
Kalyan Jewellers has also invested in educational campaigns for consumers to share their insights on buying jewellery. Amitabh Bachchan and Aishwarya Rai Bachchan are the brand ambassadors of Kalyan Jewellers. The brand also has regional icons like Prabhu Ganesan, Nagarjuna, Shivaraj Kumar and Manju Warrier associated with the brand. Kalyan Jewellers has been ranked among Top 10 Trend Setting Brands in India (Pitch, 2013).
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