Sowing the seeds of the future

In a year that saw Mazda launch five production models in Europe, the Japanese carmaker with the challenger spirit returns to Frankfurt for the 2015 IAA with yet another new creation.

Mazda KOERU crossover concept

Making its world premiere at the 66th IAA, the Mazda KOERU crossover concept offers a glimpse into the future of the Mazda line-up in the form of a captivating interpretation of the carmaker’s KODO – Soul of Motion style. The KOERU merges bold yet practical beauty and dignity with Mazda’s latest SKYACTIV Technology. It’s a package that is certain to turn some heads.

As the name says – koeru is Japanese for “exceed” or “go beyond” – the concept embodies Mazda’s ambition to deliver value that transcends the ordinary. In doing so, the KOERU exudes power, vitality and an extraordinary level of refinement in a bold rendition of the company’s KODO – Soul of Motion design philosophy, which provides the stylistic basis for its award-winning model line-up.

The broad proportions and low-leaning cabin generate a sense of speed and volume, creating a formidable presence. While the KODO signature wing conveys determination, the LED guiding rings evoke the bright, strongwilled eyes of an untamed animal. Highlights on the front and rear fenders, meanwhile, extend towards the large wheels, suggesting powerful legs pounding the earth.

As a package, the SUV concept expresses the power and agility – but also the dignity and refinement – of a predator, with awe-inspiring proportions and an intriguing form that hints of Japanese aesthetic.

The KOERU’s sleek shapes also offer outstanding aerodynamics, optimising the flow of air over the body and stifling underfloor turbulence – details that enhance vehicle stability, especially at higher speeds. Special NVH-suppressing technology, meanwhile, makes for a smoother and quieter ride.

Featuring the latest SKYACTIV Technology, the KOERU is guaranteed to deliver the Jinba Ittai responsiveness Mazda puts into every vehicle it makes. The details include lightweight yet rigid body and chassis design, driver-focused suspension and steering, and innovatively fuel-efficient powertrains built according to Mazda’s sports-car tradition. Together they offer a generous portion of the brand’s hallmark driving fun.

The all-new Mazda MX-5. A truly modern classic

Another looker, the all-new Mazda MX-5 marks the debut of SKYACTIV Technology in the world’s best-selling roadster. The “ND” or fourth-generation MX-5 is indeed a modern classic, combining the latest technology and ergonomic innovation with pure lightweight sports car fun. Simply put, it’s a recipe for the legendary model’s continuing success.

The all-new Mazda MX-5 takes up the torch for the best-selling roadster in history. Mazda gave the fourth generation of its brand icon a more aggressive look and the technology people today expect, but stayed true to its proven focus on affordable lightweight sports car simplicity. And pure driving fun.

Mazda also has a broad line-up of accessories specially designed for the all-new MX-5. Highlights here include some rather unconventional alloy wheels and a boot-lid luggage carrier perfectly matched to the roadster’s unique KODO styling.

An overview of the models on stage

Finally, Mazda’s exhibit in Frankfurt would not be complete without the carmaker’s complete new-generation model line-up, including the Mazda CX-3, 2015 Mazda CX-5, 2015 Mazda6, Mazda2 and Mazda3.

Mazda CX-3

With the all-new Mazda CX-3, Mazda launched a sporty premium small SUV that, like all Mazdas, channels the spirit of the legendary MX-5 roadster. The value it offers is superb, as was the timing of its introduction to Europe’s fastest-growing volume vehicle segment.

2015 Mazda CX-5

The Mazda CX-5 has been an ongoing hit since its 2012 debut as the first full-SKYACTIV model. With production surpassing the 1-million mark in spring of 2015, the popularity of the company’s current best-seller shows no signs of letting up. But that didn’t stop Mazda from improving on a good thing.

2015 Mazda6

A flagship that rises above Europe’s mid-sized mainstream: the 2015 Mazda6 ticks all the boxes of a prospective premium-class model.

Mazda2

Inside and out, the new-generation Mazda2 sets the benchmark for style in the B segment. Indeed, Mazda was aiming to change the way people perceive superminis. The keyword here is “more”: taller and longer overall with a longer wheelbase and bigger interior, and an unprecedented level of cutting-edge technology.

Mazda3

Now the“oldest”model in Mazda’s new-generation line-up, the Mazda3 remains a refreshing example of innovation that endures. Perhaps that is because it was so ahead of its time when the latest edition of the carmaker’s all-time bestselling model was launched some two years ago, as dozens of accolades attest to.