'Padmaavat' sets new record for IMAX in India

IANS
Tuesday, January 30, 2018

Bollywood film "Padmaavat", the first Indian movie to release in IMAX 3D, has garnered a record $461,000 (over Rs 29 crore) opening weekend box office from 12 IMAX theatres in India.

The figures were announced by IMAX Corporation and Viacom18 Motion Pictures on Tuesday via a statement.

Directed by filmmaker Sanjay Leela Bhansali, "Padmaavat" is the first Indian local-language title released globally in the IMAX 3D format. It hit the screens on January 25.

"The film's record-breaking IMAX box office in India underscores the growing demand among local audiences for India's biggest and boldest titles to be presented in our ultra-immersive format," said Greg Foster, CEO of IMAX Entertainment and Senior Executive Vice President, IMAX Corp.

"We look forward to the film's continued success in India and across our global network," he added.

"Padmaavat" was also distributed to an additional 42 IMAX theatres in 10 markets outside of India, including North America, Australia, the Middle East, Africa and the UK.

Globally, the film grossed $1.3 million across a total of 54 IMAX theatres in its opening weekend run for a $24,000 per-screen average.

An epic period drama, it marks the fourth Indian local-language production to be released in IMAX globally.

The film, based on the Sufi poet Malik Muhammad Jayasi's poem "Padmavat", stars Deepika Padukone, Shahid Kapoor and Ranveer Singh.

Ajit Andhare, Chief Operating Officer, Viacom18 Motion Pictures, said: "As producers of ‘Padmaavat', we wanted to give our audience a larger than life cinematic experience and take them through of the journey of the characters."

The IMAX release of "Padmaavat" was digitally re-mastered into the image and sound quality of an IMAX 3D experience.

Express your comment on this article

Submit your comments...
     
Disclaimer: The views expressed here are strictly personal and IndiansinKuwait.com does not hold any responsibility on them. We shall endeavour to upload/publish as many of the comments that are submitted as possible within a reasonable span of time, but we do not guarantee that all comments that are submitted will be uploaded/published. Messages that harass, abuse or threaten other members; have obscene, unlawful, defamatory, libellous, hateful, or otherwise objectionable content; or have spam, commercial or advertising content or links are liable to be removed by the editors. We also reserve the right to edit the comments that do get published. Please do not post any private information unless you want it to be available publicly.

Community News
 

KALA Kuwait handed over the first installment of Rs.10 lakhs to Chief Minister’s Distress Relief Fund. In the absence of the...

It was a dual celebration for the members of North Kanara Association – Kuwait (NKA-K) who came together on Wednesday 15th A...

Kuwait Cricket invites all the young girls and ladies to come forward, join and represent the Kuwait National Women's Team r...

(A soulful induction of musical feu d’artifice in Bhavans Middle East) The magical spell ‘Bhavans Swarasandhya’ that tran...

A LEGAL SEMINAR of Indian Lawyers’ Forum was convened at the residence of Adv. Thomas Panicker, the President of the Forum....