Fitness, fashion are fun-filled journeys: Jacqueline

IANS
Thursday, April 12, 2018

Actress Jacqueline Fernandez, who has launched her brand Just F, says fitness and fashion are fun-filled journeys rather than destinations.

"I have always believed that fitness and fashion are not destinations, but fun-filled journeys. They are, to me, a way of living, and as such I want my active-wear to reflect my personality and complement my lifestyle," Jacqueline said in a statement.

"Launching Just F, a feminine take on fitness from my perspective, is a big moment for me. I am confident that the brand will meet and exceed the expectations of young women across India, who want to fulfil their fitness requirements without breaking the bank or compromising on style," she added.

Jacqueline has collaborated with Mojostar, which is founded by Anirban Blah and Jiggy George, for Just F -- a female-only fitness and fashion brand.

"Active-wear trends in India are still heavily dominated by the needs of male consumers. Brands in this space still have a primary share from male consumers, leaving gaps in the offering for young Indian women. Just F is our way of giving female consumers, products which cater to their needs and sensibilities," said Abhishek Verma, CEO, Mojostar.

"Inputs and insights from Jacqueline, who is not only a leading Bollywood star but also a style icon and a very vocal promoter of wellness and healthy living, have played a big role in defining the brand identity and product design," he added.

Express your comment on this article

Submit your comments...
     
Disclaimer: The views expressed here are strictly personal and IndiansinKuwait.com does not hold any responsibility on them. We shall endeavour to upload/publish as many of the comments that are submitted as possible within a reasonable span of time, but we do not guarantee that all comments that are submitted will be uploaded/published. Messages that harass, abuse or threaten other members; have obscene, unlawful, defamatory, libellous, hateful, or otherwise objectionable content; or have spam, commercial or advertising content or links are liable to be removed by the editors. We also reserve the right to edit the comments that do get published. Please do not post any private information unless you want it to be available publicly.

Community News
 

IDAK conducts Seminar & Camp . The Indian Dentists’ Alliance in Kuwait ( IDAK ) conducted a seminar titled “ Lifestyle and H...

‘Vazhakula Reloaded’ presented by Mareena Moving Arts bagged three awards including the Best Play, Best Director and the Bes...

As a part of Shaastrotsav, American Society of Safety Professionals (ASSP) is conducting Shaastrotsav – ASSP Painting and Co...

Nearly seven months back, Kuwait Public Authority for Manpower (PAM) issued a circular to all labor department’s not to rene...

The first annual meet of The Indian Physical Therapists Forum Kuwait- Kerala Chapter was conducted at the Kuwait Medical As...