LuLu Hypermarket, the leading regional retailer, launched ASEAN Fest 2018 with a grand ceremony at its Al Rai outlet on 18 July. The event was inaugurated by diplomats from several ASEAN embassies in Kuwait in the presence of top LuLu management and staff, as well as a large gathering of shoppers and well-wishers.
Attending the inauguration ceremony were the Ambassador of Vietnam H.E. Trinh Trim Manh, the Ambassador of Thailand H.E. Dusit Manapan, the Ambassador of Brunei H.E. HJ Ahmed HJ Jumat, the Charge D’Affaires at the Philippine Embassy Mohammad Noordin PN Lomondot, and the Charge D’Affaires at the Indonesian Embassy Tatng Budi Utama Razak.
A traditional cultural program involving artistes from the Association of South East Asian Nations (ASEAN) countries was held on the occasion to highlight the rich and colorful culture and tradition of the countries that comprise the 10-nation bloc.
The 11-day festival, which is slated to end on 28 July, is being held across all LuLu Hypermarket outlets in Kuwait and offers special prices on a wide range of products imported from select ASEAN countries, including Vietnam, Thailand, Singapore, Philippines, Malaysia and Indonesia.
Among the food products available at special prices during the ASEAN Fest are offerings from leading South East Asian brands such as Mama Sita’s, Datu Puti, 555, Silver Swan, Skyflakes, Blue Elephant, Rukkun, Kokola, UFC, Jack ‘n Jill.
The latest ASEAN Fest promotion from LuLu Hypermarket is yet another engaging event that allows the brand to interact with its multi-national customers and respond to their changing tastes and interests, while providing them with quality products at competitive prices.