French technology services major Capgemini and Cloud provider Amazon Web Services (AWS) on Tuesday announced a strategic initiative to accelerate enterprise digital transformation via Cloud technologies.

With a focus on the European market, the group initiative will help clients enhance business insights, agility, security and cost effectiveness to drive improvements in their business performance.

It will also open up new business opportunities for enterprises through the implementation of artificial intelligence (AI), automation, and innovative customer interfaces, Capgemini said in a statement.

"With a commitment to scaling our AWS capabilities, we can bring to our clients' digital journeys both operational efficiencies and the power of new technologies, such as Artificial Intelligence and Machine Learning," said Aiman Ezzat, Group Executive Board member and Chief Operating Officer at Capgemini.

The initiative combines AWS's comprehensive ecosystem of Cloud technologies with Capgemini's global expertise in applications, on-premises infrastructure and Cloud-managed services to drive time-to-market reduction, productivity gains and cost savings.

"This new business group will help organisations of all sizes accelerate their adoption of Cloud technologies, and we look forward to collaborating with them to help even more customers on their digital transformation journeys," added Andy Isherwood, Vice President and Managing Director EMEA, Amazon Web Services, Inc.