Lulu Hypermarket, the leading retailer and high-value brand in the region, launched ‘Lulu Festival of Egypt 2018’ at its Al-Dajeej branch on 11 October. The event was inaugurated by the Ambassador of Egypt to Kuwait H.E. Tariq Al-Kouni in the presence of top management from Lulu Hypermarket Kuwait and a large gathering of shoppers and well-wishers.

The 11-day festival, which had its soft-opening on 10 October, will run till 20 October across all Lulu Hypermarket outlets in Kuwait. During the promotion period special prices will be offered on a wide range of branded products from Egypt, including from well-known brands such as Al Marwa, El Zaher, Frost Foods, Mr.Freeze, Sea Star and Sun Moon among others.

Among the highlights of the Lulu Festival of Egypt 2018 are special traditional cultural programs designed to enliven the event, as well as large-size cutouts of iconic Egyptian landmarks and monuments that will draw the attention of shoppers.

The Egyptian food festival is part of Lulu Hypermarkets commitment to interact with their shoppers throughout the year. In line with this desire, Lulu Hypermarket conducts various events and promotions throughout the year that highlight the foods and products of countries around the world, while introducing shoppers to the cultural and traditional delights of the country.