The superstar will be the face of high-street maven Splash

Splash, the Middle East’s largest high-street fashion retailer has roped in most renowned and commercially successful Bollywood actor Jacqueline Fernandez as brand ambassador. The mega star known for her acting finesse and her on-trend sartorial choices with a massive fan following will be seen representing the brand Splash through a series of brand campaigns across the Middle East.

Splash is well known for its trendy and fashionable collections with a broad appeal, its innovative events and campaigns is known for creating everlasting fashion moments. Each season the brand ups its fashion quotient while keeping the Arab & Asian consumer at heart, when the brand was looking for a celebrity endorsement went to a consumer survey. and Jacqueline made the best fit from a brand prospective as she is youthful and fun and fashion youth icon,

“Born and bred in the Middle East we at Splash understand the fashion sensibilities of the Arab consumer and to represent this fashion we have brought a mega star Jacqueline Fernandez who has personal relationship with the brand and knows the brand inside out takes the partnership to another level with her, global appeal , her talent and impeccable style said Raza Beig, Director- Landmark Group and CEO- Splash .