IKEA: Your new neighbour in the City
Sunday, December 19, 2021
After 37 years with only one store in Kuwait, IKEA opens the third customer meeting point, the New IKEA Shop in the heart of the city, in The Assima Mall.
IKEA opens this shop with the purpose of bringing the IKEA experience to the heart of Kuwait City and to be closer to more people in Kuwait, to surprise, excite and inspire them with a unique and unforgettable experience.
IKEA Assima has been inaugurated last month in Assima Mall. During the opening ceremony Mr. Marino Maganto, CEO of IKEA in Kuwait said: “Our vision is to create a better everyday life for everyone. That vision influences everything we do. Our aim is to reach and attract more and more people wherever they are and help them reach their dreams. And today, we are transforming IKEA to better meet the needs of our customers, and we are excited to strengthen our presence in Kuwait and be where people work, live, shop and entertain. So, they can find us whenever and however they want.”
IKEA is very well established in Kuwait and has been in the market for almost 36 years. In February 2020, IKEA opened a planning studio in 360 Mall; and today marks another milestone in the history of IKEA Al Homaizi Limited by opening a unique concept of IKEA shop in Kuwait.
IKEA Assima is a “pioneer concept of IKEA Shop in the world, and we are super excited to bring this unique concept to Kuwait, to the heart of the city, to The Assima Mall,” as Mr. Maganto mentioned.
IKEA Shop at The Assima Mall will be the home furnishing destination for everyone. For the people working and living in and around the city, for the people looking for a new place to spend the time with their friends or family, for the parents shopping and having a good time with their children, and for all those looking for beautiful ideas and home furnishing inspiration for their home or their office.
IKEA Shop is a new IKEA experience for everyone.Whatever their background, whatever their needs, whatever their lifestyle, whatever their wallet and whatever challenges they have to overcome in their everyday lives at home, IKEA Shop at The Assima Mall is there for them and their whole family.
The visitors of the Assima Mall IKEA will be able to shop all the IKEA range. More than 7,000 articles under one roof with the help of the IKEA co-workers and their digital tools. But this is not all, IKEA Shop at The Assima mall also introduces the ultimate IKEA Design lounge. A beautiful and comfortable area where IKEA experts will help you make your dreams come true. Together they will design the room, the home or the office that you always dreamed off.
“We are also continuing in this shop with the figure of the ‘multi-functional co-worker’. Co-workers that will prioritise customer needs to facilitate your shopping and make it easy and seamless. Offering you all different choices and providing you with personalised services according to your preferences, and now at even lower prices. And all on your own terms. We started this concept of multifunctional coworker in IKEA 36 and customers are really happy so we will continue reinforcing the concept on all our customer meeting points” highlighted Maganto.
So, one can sit back, relax, let the IKEA team of Home Furnishing experts take care of the rest, while one enjoy IKEA Coffee and the freshly baked pastries of the IKEA bakery in the first IKEA Café in Kuwait. You can have a taste of a wide selection of cold and hot beverages and delectable bread and pastries.
“IKEA is one of the most loved brands in Kuwait. IKEA is for everyone and this is why we want to be closer more people and reach them wherever they are and however they want, to help them create a better everyday life by offering them the best IKEA experience and affordable solutions for everyone,” added Maganto.
But, this is only the start of IKEA ambitious expansion plan in Kuwait, as Mr. Maganto concluded. There will be more new & exciting customer meeting points in more areas. “Stay tuned for more exciting news.”
Al Homaizi Limited has 3 IKEA customer meeting points in Kuwait, IKEA Store at The Avenues, IKEA Planning Studio at 360 Mall, and IKEA Shop at The Assima Mall.
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